About Ettonift Studios
Pioneering the future of educational gaming through innovative trade-simulation experiences that merge entertainment with financial literacy
Our Journey
From a small startup in Seoul to a global leader in educational gaming, discover how we've shaped the industry over 15 remarkable years
2009 - The Beginning
Founded in the heart of Seoul, Ettonift Studios began as a vision to revolutionize how people learn about finance. Our founders, recognizing the gap between traditional financial education and engaging learning experiences, set out to create something truly innovative.
2012 - First Breakthrough
Released our first trade-simulation game, which immediately gained recognition for its realistic market mechanics and educational value. This success validated our approach of merging entertainment with learning.
2015 - Global Expansion
Opened our first international office in New York, marking the beginning of our global expansion. This strategic move allowed us to tap into the vast American market and collaborate with leading financial institutions.
2018 - Technology Innovation
Introduced advanced AI-driven market simulation technology, setting new industry standards for realistic trading environments. Our proprietary algorithms became the foundation for next-generation educational games.
2021 - Platform Evolution
Launched our comprehensive learning platform, integrating multiple games and educational resources. This marked our transition from a game studio to a complete educational ecosystem provider.
2024 - Present Day
Today, Ettonift Studios serves millions of users worldwide, with offices in Seoul, New York, and London. We continue to push the boundaries of educational technology, always staying true to our founding vision of making financial education accessible, engaging, and effective.
Philosophy & Vision
"We believe that the most powerful learning happens when education feels like play, and play becomes education."
Merging Gaming with Financial Education
Our core philosophy centers on the revolutionary idea that financial education doesn't have to be boring or intimidating. By leveraging the immersive nature of gaming, we've created an environment where complex financial concepts become intuitive and engaging. Our trade-simulation games don't just teach theory—they provide hands-on experience with real market dynamics, risk management, and strategic decision-making in a safe, controlled environment.
Vision for the Future of Trade-Simulation Games
We envision a future where financial literacy is as natural as digital literacy. Our trade-simulation games are designed to be the bridge between traditional education and practical financial skills. We're pioneering the use of artificial intelligence to create personalized learning experiences that adapt to each user's pace and learning style, ensuring that financial education reaches everyone, regardless of their background or initial knowledge level.
Core Values: Precision, Aesthetics, User Experience
Every decision we make is guided by three fundamental values. Precision means our simulations are mathematically sound and educationally accurate. Aesthetics ensures that our interfaces are not just functional but beautiful, creating an environment users want to return to. User Experience drives us to make complex financial concepts accessible through intuitive design and seamless interactions.
Global Expansion
From our Seoul origins to worldwide influence, discover how we've grown while maintaining our commitment to educational excellence
Seoul Headquarters
Our birthplace and innovation hub, where our core R&D team continues to push the boundaries of educational technology. Located in the heart of Gangnam, our Seoul office serves as the creative center for game development and educational content creation.
New York Office
Our American headquarters, strategically located on Wall Street, provides direct access to financial markets and industry expertise. This office handles business development, partnerships, and North American operations while maintaining close ties to the financial community.
London Operations
Our European base focuses on expanding our reach across European and Middle Eastern markets. This office specializes in localization, regulatory compliance, and building partnerships with European financial institutions and educational organizations.
Expanding Global Impact
Our global expansion strategy focuses on understanding local market needs while maintaining our core educational mission. Each office brings unique expertise: Seoul's technological innovation, New York's financial expertise, and London's regulatory knowledge. Together, we're building a truly international platform for financial education.
Our Values
The principles that guide every decision we make and every product we create
Precision
Every simulation, every calculation, every educational element is built with mathematical accuracy and attention to detail. We understand that in financial education, precision isn't just important—it's everything. Our algorithms are continuously refined to ensure users receive realistic, reliable learning experiences that translate directly to real-world financial understanding.
Aesthetics
Beauty and functionality go hand in hand in our design philosophy. We believe that users are more likely to engage with and retain information from beautiful, well-designed interfaces. Every visual element—from color schemes to typography—is carefully chosen to create an environment that inspires learning and makes complex financial concepts feel approachable and manageable.
User Experience
User experience is at the heart of everything we do. We design with empathy, ensuring that users of all skill levels can navigate our platforms intuitively. From onboarding tutorials to advanced features, every interaction is crafted to minimize friction and maximize learning. Our commitment to exceptional UX means continuous testing, iteration, and refinement based on real user feedback and behavior analytics.
How Our Values Work Together
These three values aren't separate principles—they're interconnected aspects of our approach to educational technology. Precision ensures accuracy, aesthetics make learning enjoyable, and user experience ensures accessibility. Together, they create the foundation for transformative financial education.
Team & Culture
Meet the passionate individuals behind Ettonift Studios and discover the culture that drives our innovation
What Drives Us
Our team is composed of diverse professionals united by a common mission: making financial education accessible, engaging, and effective for everyone. We bring together expertise from gaming, finance, education, and technology to create solutions that truly make a difference in people's lives.
Culture at Ettonift Studios is built on continuous learning, collaborative innovation, and a relentless pursuit of excellence. We encourage experimentation, celebrate failures as learning opportunities, and maintain an environment where every team member can contribute their unique perspective to our shared goals.
Continuous Learning
Regular training, workshops, and knowledge sharing sessions keep our team at the forefront of industry innovation.
Collaborative Innovation
Cross-functional teams work together to solve complex challenges and create breakthrough solutions.
Excellence Focus
We maintain the highest standards in everything we do, from code quality to customer service.
Passion-Driven
Our team is genuinely passionate about making a positive impact through educational technology.
Future Vision
Looking ahead to the next decade of educational innovation and global impact
Where We're Headed
Our vision for the future extends far beyond traditional educational gaming. We're building toward a comprehensive ecosystem where financial education seamlessly integrates into daily life, making sophisticated financial concepts accessible to everyone from complete beginners to advanced practitioners.
By 2030, we envision our platforms being used by over 100 million users worldwide, with AI-powered personalization that adapts to each individual's learning style, pace, and goals. We're investing heavily in emerging technologies including virtual reality, augmented reality, and advanced machine learning to create truly immersive educational experiences.
AI-Powered Personalization
Advanced algorithms will create individualized learning paths that adapt in real-time to user progress and preferences.
Immersive Technologies
VR and AR experiences will make abstract financial concepts tangible through interactive simulations.
Global Accessibility
Multilingual platforms and offline capabilities will bring quality financial education to underserved communities worldwide.
Our Commitment to the Future
As we look toward the future, our commitment remains unchanged: to democratize financial education and make it engaging, effective, and accessible to everyone. We believe that financial literacy is a fundamental skill that should be available to all, regardless of background, location, or economic status. Our innovations in educational technology are driven not just by technological advancement, but by our deep commitment to social impact and educational equity.
Connect With Us
Ready to be part of the financial education revolution? Get in touch with our team
Get In Touch
Visit Our Office
110 Wall St, New York, NY 10005, USA
Call Us
+1 917 400 1295Email Us
info@ettonift.comBusiness Hours
Mon-Fri: 09:00 - 18:00 EST